On 28 and 29th June, the global AV Alliance network held one of their association meetings at the CTICC which saw 22 delegates of the Alliance come together to strengthen ties across the network, compare methodologies and explore each other’s knowledge base. The Alliance usually links the meetings to an industry event and this time decided to visit IFES ( tying their meeting in with the expo in Cape Town.

AV Alliance is a global network of leading event equipment rental companies. The idea behind the AV Alliance was to form an association that offers all the members peace of mind in referring their clients who are working internationally to partners in those regions, knowing that they will receive the same level of service wherever they go, at equally competitive rates. The Alliance only admits companies that meet stringent international standards, and there is only one company chosen per region. Click here for more information on the AV Alliance quality seal ( and find out more about the services they offer here (

The benefit of the SA visit was largely educational for the members, giving them an idea of what the country has to offer; exhibiting the type of conference facilities that are available to their clients, introducing them to the calibre of hotels, venues and technical services in the country and of course enabling them to experience the country's warm and welcoming nature.

This is the first time that the AV Alliance has met in South Africa and as the representatives in the region, Gearhouse SA jumped at the chance to show the members around the Mother City and, of course, the Gearhouse facilities. The company has been a member of the Alliance for a few years now and has attended all the international meetings thus far. 

Gearhouse used this opportunity to address and hopefully eliminate any misconceptions about South Africa including the standard of the conferencing and events industry, the safety aspects and the impact of crime levels on the industry. The main objective was to ensure the delegates would leave with an enthusiastic view of what our country has to offer from a business perspective, and effectively contribute to building brand South Africa. Some of the attendees brought their families along for the trip and opted to extend their visit in order to enjoy a social tour after the meeting, so Gearhouse was also in a position to demonstrate a bit of what SA has to offer the leisure traveller. 

In conjunction to enjoying the friendly atmosphere of Cape Town, the delegates were invited to visit the Gearhouse premises on the 30th July and familiarise themselves with the company’s operation, infrastructure and business model. Naturally, the delegates are accustomed to Gearhouse South Africa and how the company operates, but they had yet to experience the other nine companies under the Gearhouse banner - all of which have relevance for the international events market. 

Gearhouse took great pleasure in introducing them to the grandstand seating from Havaseat, the outdoor screens from LEDVision, INHOUSE Venue Technical Management’s capabilities within the venues portfolio, Sets, Drapes, Screens’ set construction facilities, ICT solutions from Gearhouse ICS, long term theatre rental from Splitbeam, permanent pro-AV installations through System Solutions and an unusual circus performance by the enthusiastic kids from the Zip-Zap Circus which was housed inside one of In2Structures temporary Dome structures.

Gearhouse set out with the intention to offer their guests a real taste of Africa, and with experiences like djembe drumming dinners, a visit to the Reversing the Legacy of the 1913 Land Act exhibition as well as a two day social tour around the magnificent wine farms in Cape Town, a visit to Cape Point and close encounters with penguin colonies, their mission was achieved with a most successful outcome – Each delegate and their families departed from the sandy shores of Cape Town with nothing but fond memories and a lasting impression of South Africa to take home with them.

Story courtesy Gearhouse, Photo Frank White (Pearl AV)

Jun 24, 2013

The Gearhouse Group of Companies