GEARHOUSE - SHAPING THE FUTURE OF LIVE EVENTS
"Welcome to Tomorrow" was the catch phrase used to introduce some of Gearhouse Group's latest technology to 600 of the organisation's top clients and suppliers. The launch was housed in the inaugural build of the Maxi Dome Lite Venue, a bespoke temporary structure designed and built in South Africa by Gearhouse In2Structures, the Group's specialist design and manufacturing company.
One of the selling points of the In2Structures Dome Venues is their ability to transform any stretch of land into an event space within 4 to 5 days and this build was a prime example. Guests were transported to the "future of events" as they stepped from a hot and dusty Bezuidenhout Valley car park into the climate-controlled, theatrical environment of the new venue.
Maxi Dome Lite is a mid-sized iteration of the In2Structures design range and was used for this launch in a 3-bay configuration (27m wide x 40m long). The improved design uses 700Mpa steels throughout, with easy rigging access and increased strength. In fact, the 11.5 tons of equipment hanging in the roof for this event did not use even half of the load capacity available. A 6 bay build of the Maxi Dome Lite will accommodate 700 pax in Banquet style for a gala dinner or 1,450 cinema style for a conference and the structure easily packs down into a single interlink to save time and money.
Although the Gearhouse event aimed to give clients a "wow event experience" with MC Jason Goliath, Pixel Poi Performers from Dreams of Fire, The Kiffness, Matthew Mole and The Musos pulling out all the stops; LEDVision's panoramic 23 metre by 7 metre high curve of 3mm LED Screen behind the artistes provided a talking point all of its own.
AV content ran seamlessly across all 3, 16:9 screens or as picture-in-picture with live camera feed during speeches, on a display that delivered on its promise to provide outstanding colour processing and clarity in a breath-taking backdrop to the event. LEDVision now holds more than 100sq metres of this HD ROE Black Pearl product which can be configured in any number of screen sizes.
LEDVision also clad sections of the interior venue walls with flexible ROE LED Strips. These were incorporated into the overall screen display design, providing an additional linear creative dimension and an immersive LED experience.
Gearhouse System Solutions latest product, an ultra slim portable signage display product was used in the greeting area at the registration counter. iMira plug-and-play 2mm pixel pitch digital led poster frames can be used in a variety of ways. Although they have an integrated fold-out stand, unique wall mounting brackets also offer the option to attach displays horizontally or vertically to innovate brand communication at venue entrances, exhibition stands or point of sale. iMira features multiple display modes of 1, 2 3 or 4 screens via Wi Fi or USB - no PC required.
By all accounts a great time was had by all and according to the Sales team at Gearhouse judging by the amount of clients asking for quotations for the exact same setup, it seems that the technological impact of the event was also a great success.
Story by Robyn D'Alessandro, Photo by ZooM Photography
Sep 19, 2016