GEARHOUSE PROVIDES MICROTILE SOLUTION FOR CAPITAL MARKETS SUMMIT
GEARHOUSE SA PROVIDES CHRISTIE SOLUTION FOR CAPITAL MARKETS SUMMIT
A Christie MicroTiles display and Christie Spyder image processing provided a design highlight at the IMN-hosted South African Capital Markets Summit at the Westin Cape Town Hotel's Conference Centre. Taking place for the ninth year, the two-day event set out to examine the recovery and growth of the South African Securitisation and Debt Capital Markets communities — and featured a number of keynote speakers.
Christie partners, Gearhouse South Africa, serviced the event’s design/production company, Eventworx, with an imaginative MicroTiles solution, designed to wow the 500 invitees, from various financial institutions.
Gearhouse were early adopters of MicroTiles, and with 100 modules in their inventory were comfortably able to design an 11 x 8 landscape display, set in the foyer of the Conference Centre, to allow content to be screened in 16:9 format. The client had no hesitation in backing the MicroTiles solution after Gearhouse had made them aware of the advantages of adopting this next generation technology.
Gearhouse project manager, Mike Tempest, confirmed that the company also provided the support structure for the wall which was built into a custom hard faced set. The MicroTiles display itself was used a backdrop to a Smoothie Bar (with guests served drinks during the tea breaks).
The content screened consisted of customised presentations and advertising provided by Tequila, the advertising agency for lead sponsor, Standard Bank. Financial trading information was also displayed as a ticker, together with CNBC Africa, and the service company used the WiFi and Satellite TV channel available from the venue itself.
The Spyder X20 took feeds from an AV Stumpfl Wings Platinum media server — for playback of the video content — a digital decoder and Mac Mini (which provided the ticker tape source) outputting to the wall in 1920 x 1080 resolution. Via the Spyder, two separate PIPs (picture-in-picture) were overlaid on top of the media server layer.
According to Mike Tempest the event was an outstanding success and EventWorx Executive Director, John Paul Waites, concurs. “At Eventworx we are always looking to create dynamic and original solutions for our clients and working with the team at Gearhouse we were able to deliver an exhibition and networking space with multiple client messages, huge brand presence, a unique presentation solution and a major talking point amongst the delegates.
“The versatility and quality of image delivered by the MicroTiles and Mike’s ability to manipulate them, allowed us to present a richly customised visual solution to our client creating an outstanding solution that simply ‘owned’ the show.”
Story - Christie, Photo Louise Stickland
Feb 3, 2012